Frozen Yogurt Makes a Comeback in LA With New Shops and Viral Buzz
Los Angeles is seeing a surge in frozen yogurt's popularity, with new shops opening and established brands expanding to meet Gen Z's demand for protein-rich treats.
Photo: Sơn Bờm / PexelsFrozen yogurt is experiencing a resurgence in Los Angeles, with a new wave of shops opening and established brands expanding across the city. This trend is driven by a focus on organic ingredients and a perception of frozen yogurt as a health food, especially among Gen Z, according to LAmag.com.
New spots like Meadow in Venice, which opened in July, and Nudes in Beverly Grove, which launched in October with Mediterranean-inspired flavors and toppings like pistachio cream and crushed baklava, are leading the charge. Lillie, a frozen yogurt pop-up that went viral earlier in 2026, is also set to open its first brick-and-mortar location in Beverly Hills in September 2026, according to lamag.com. Meanwhile, Go Greek Yogurt is preparing to open its sixth LA location near USC in early 2027.
This isn't LA's first froyo craze; the city has a long history with frozen yogurt, including pioneering spots like The Cultured Cow and Humphrey Yogart, and the 2005 opening of Pinkberry's first U.S. location, lamag.com reports. The current