Taiwan's Oolong Tea Project Opens First US Store in Rowland Heights

Oolong Tea Project, a popular Taiwanese tea chain, has opened its first U.S. location in Rowland Heights. Known as Dézhèng (德正) in Taiwan, the brand specializes in oolong-based beverages and has reportedly attracted long lines of customers since its soft opening in July.

The chain, founded in 2020, centers its menu on various oolong tea varieties, offering different flavor profiles and roasting levels. This approach distinguishes it from many shops that focus primarily on sweet, dessert-style drinks, according to Secret Los Angeles.

Signature tea bases include light oolong, spring oolong, and roasted oolong. These form the foundation for a range of drinks, from traditional brewed teas to milk teas and specialty beverages topped with cheese foam. The menu also features fruit teas, fresh milk options, and classic bubble tea with toppings like tapioca pearls and oolong tea jelly.

Customers have reported waiting over an hour during the initial weeks, with the store organizing queues in an adjacent air-conditioned hallway to manage the crowds, according to a web search. The Rowland Heights location, sometimes referred to as "DEJENG CALIFORNIA ROWLAND HEIGHTS PROJECT" or "加州羅蘭崗計劃," offers a chance for local tea enthusiasts to explore a menu built around the distinct character of oolong.

Need to know

• Address: 1015 S. Nogales St., Unit 130, Rowland Heights, CA 91748
• Soft Opening: July 24, 2026
• Regular Hours: Monday-Sunday, 12 PM to 7 PM
• Popular items: Cheese milk foam, oolong with fresh milk, and tea jelly

The AKUSO take: This opening brings a well-regarded Taiwanese tea experience to the 626 area, offering a different focus than typical boba shops. It's a good spot for those who appreciate the nuances of oolong tea.