Pitch-A-Friend: New Dating Scene in Koreatown

Eastwood Bar in Koreatown recently packed in around 300 people for Pitch-A-Friend Los Angeles, a dating event where friends use presentation slides to advocate for their single companions. The concept aims to foster real-life connections, moving beyond traditional dating apps.

Organizer Jackson Wise started the Los Angeles version of Pitch-A-Friend nearly two years ago, inspired by a similar event in Philadelphia. Wise, who found LA's dating scene challenging, developed the event through social media and word-of-mouth, growing it from small gatherings to crowds in the hundreds, according to LAist. Wise noted that the event allows friends to express appreciation for each other, often bringing the pitched friend to tears.

The format is straightforward: presenters get four to five minutes with a slideshow to highlight their friend’s best qualities and what they seek in a partner. Attendees interested in a pitched single can connect with them at the event or through the Hooked Up app. LAist reported on an LGBTQ+ singles event where Wise encouraged mingling and used colored stickers to help direct connections.

Presentations at the event ranged from a roommate praised for being intelligent and a good listener, to a retired three-time Olympian now working in tech. The audience responded with cheers, celebrating the creativity and effort put into the pitches. First-time attendee Brex Garay told LAist that meeting people through their friends offered a “special experience” and found the creative pitches impressive.

Need to know

• Next Event: Wednesday, October 21, at 7 p.m.
• Location: Rodeo 72, 7012 Walnut Grove Dr., Whittier

The AKUSO take: This event sounds like a refreshing change from endless swiping, and it’s a creative way to meet people. It’s also a chance to see your friends hype you up in public, which is a win even if you don't find a match.