Zooey Deschanel Stars in Bath & Body Works' Holiday Campaign
The actor leads the brand's largest holiday effort to date, featuring new scents and gift ideas, with ads appearing in Los Angeles.
Actor Zooey Deschanel is the face of Bath & Body Works' "Season of Wonder" holiday campaign, which launched on Monday, October 26, 2026. According to fashionista.com, the campaign is the brand's largest holiday initiative to date, described by Bath & Body Works' chief brand and product officer Veronique Gabai-Pinsky as celebrating the special aspects of the season through fragrances and thoughtful gifts.
The "Season of Wonder" collection includes hand soaps, body care, and fine fragrances. Returning holiday scents like Snowflakes & Cashmere and Moonlit Goddess are part of the lineup, along with the new Vanilla Cocoa Flurries, a white chocolate-coconut blend. Deschanel's personal favorite Bath & Body Works scent is Moonlit Goddess, which she describes as having a "nice subtle pear lavender scent."
Deschanel has also curated a gift guide of her preferred holiday items from the brand, featuring a bear-shaped candle holder and the Snowflakes & Cashmere three-wick candle. The campaign will be visible on billboards in major markets, including Los Angeles and New York City, and across streaming platforms and social media like TikTok and Instagram.
Bath & Body Works' EVP of merchandising, Kristie Lewis, noted that October 26 marks the company's official start to the holiday season. The holiday shopping period typically accounts for about 40% of Bath & Body Works' annual business. Deschanel also mentioned her preference for buying items secondhand, stating she rarely buys anything at full price, and expressed her loyalty to Sweed Lip Liners.
The AKUSO take: This campaign is a good reminder that the holiday shopping season is officially underway, and Los Angeles residents will see Deschanel's festive presence across the city.